Martin Skelton opened the doors of Magazine Brighton in December 2014. They are now selling three times as many magazines, cards and magazine-related books. With both the store and a growing online platform, the reputation as the south coast's premiere magazine outlet is well deserved. They have a range in excess of 400 titles and will have at least 200 of them in store at any time.
Martin loves Brighton just as much as he loves independent magazines. He says "If you like the beach and the Downs, eating and drinking, music and art, theatre and dance, talking and thinking, wandering slowly and running more quickly, fun-fairs and Regency palaces, high life and low life and buying great stuff you'll love Brighton, too."
Describe your shop, what makes it unique and where is it based?
is a small store, based at the end of the North
. We are right at the heart of 400 independent stores in Brighton
, and specialise in indie magazines
only - this makes us unique in Brighton
Who do you think your loyal customers are. And what would you like to say to potential new customers?
Our loyal customers can be anything from 17-70 - they are by definition interested in indie mags plus fashion, the arts, culture. They are creative people with disposable income. We welcome new customers and would say, 'come in and browse' - talk to us, we love the magazines and would be happy to talk about what interests you. Above all, take your time, and look around the store.
How did you get into the publishing game?
I've always been into magazines - even at 9, I published my first magazine with a couple of school friends! I started a business with a friend, part of which was publishing, and as I travelled around I picked up some great indie magazines from all corners of the world. Borders in Brighton closed down, and this left me with the thought of opening my own store - and here we are. For me, it's self-indulgent as I love the magazines so much! Our future plan at Magazine Brighton is to help local students publish their own magazines - giving back to the community that supports us.
What’s been your favourite new magazine launch in the last year?
Who is the most interesting publisher and why, (you may have met)?
Impossible to answer! - I have not met any publishers who I didn't warm to and find interesting. Tom and Victoria at Rake's Progress were lovely when they came to the store recently.
What’s been your favourite front cover in the last year ?
6. The Luncheon current front cover is just amazing. We also love all The Gentlewoman
What's your favourite established magazine?
A difficult one to answer - there are too many and I like them for different reasons, so impossible to compare.
How do you think publishers should support the stores that stock them?
Publishers have been unceasingly supportive of us here in Brighton - They come in and talk to us and are happy to start small and build up a following. They like that we are an independent store.
Recount your favourite publishing based anecdote?
We love to hear about folk being inspired to start their own magazines
- such as a group of girls from Brighton
Uni who have started up Typical
. We are fully supportive of them and their success.
Where do you see luxury magazine publishing going in the next 5 years
We think of our magazines as 'artisan products' - we believe indie magazines will survive - they are getting better and better in quality, and similar to vinyl, those who support this niche market, will ensure it continues to grow and thrive in its own unique way, in this digital era.
If you're ever in Brighton, be sure to pop into Magazine Brighton. You never know what you may discover.