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HERO

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HERO 21

HOT WIRED

“The point of being here is art.” Actor Andrew Garfield speaks on the importance of cultural sustenance, self-awareness and handling expectation. “For so long I’ve hung my sense of self on whether or not I get a good review or if I’m working with a certain person […] this culture that we live in, subliminally, it’s always telling us how to be, who to be, and how to be of worth. I want to challenge that, within myself and within the culture-at-large”

Iconic designers Dries Van Noten and Craig Green go head-to-head on their respective brand philosophies, the virtues of working with partners and adapting collections to Instagram in our 16 page story, shot by James Robjant and styled by Steve Morriss.

Creative director of A-COLD-WALL* Samuel Ross discusses the unique cultural synthesis that elevated what began as a think piece into one of London’s most revered young brands. Creative director of Y/PROJECT Glenn Martens talks about his early beginnings in Bruges, breaking into fashion as an outsider and showing as this season’s guest designer at Pitti Uomo.

Cowboy Jess Lockwood was the youngest ever World Champion bull rider in 2017, now he’s back on top as World No. 1 and in the running for a 2019 victory. In our limited edition cover story, Lockwood takes us behind the chute gate, seconds before it rips open, unleashing 2000lbs of bull and one determined rider into the dirt area. “You don’t really think at all. If you get to thinking, that’s when things go bad.”

Actor Hero Fiennes-Tiffin is fresh from playing a fictional version of Harry Styles in a recently adapted Young Adult feature, After, plus we feature star of The Chilling Adventures of Sabrina Chance Perdomo.

Backstage before his first London show, aspiring singer-songwriter Alec Benjamin is gearing up for his European tour – we shoot a fly-on-the-wall series and chat about the evolution of the singer-songwriter. 

Legendary inter-generational skate duo Steve and Alex Olson enjoy a trans-continental father-son catch-up, while the former is shot in the bowls of his home-town by Niall O-Brien. Meanwhile, Rory Culkin is recalibrating the senses after playing the lead in Lords of Chaos, a film about the anarchic Norwegian black metal band Mayhem, known for suicide, self-mutilation, murder and church arson.

Designer Alessandro Sartori, who cut his first suit at fourteen and whose blood runs with the creative codes of Ermenegildo Zegna, talks to us about the importance of innovation and development in heading one of the largest menswear brands in the world.

Nascent sibling rock duo Sons of Raphael talk us through their ambitious debut record over Japanese food. Born out of Copenhagen’s uncompromising Mayhem scene, we document a gig by five-piece band Pardens and frontman Gustav Berntsen shares his influences: “…what’s been most inspiring is the whole atmosphere and feeling around aggressive or wild music.”

We present a series of intimate portraits featuring the first menswear collection for Celine by Hedi Slimane, his debut menswear show for the house bristled with references to England.

SS19 saw New York brand Monse present its debut unisex collection, we chat to co-founder Fernando Garcia about why this felt like the right time and how the brand is pushing an inclusive and progressive vision.

Oscar-nominated cinematographer Łukasz Žal talks us through his most recent collaboration with director Paweł Pawlikowski for Cold War and the importance of relinquishing complete control. “I believe it’s a kind of wisdom, it’s not like we are geniuses but something goes through us”.

Plus: Fashion by Davit Giogadze, Lars Brønseth, Cameron Alexander, Daniyel Lowden, Hazel Gaskin, Luca Anzalone, James Robjant and more.

With a limited edition cover featuring Jess Lockwood.

A NEW ERA IN MENSWEAR

HERO has quickly become widely recognised as the most relevant, fashion-forward destination for a switched-on, intelligent and demanding readership.

Fed up of ‘more of the same’, our audience revels in our fresh perspective.

FROM THE EDITORS

HERO is our antidote to the stuffy and over-thought cultural dryness that has gripped menswear publishing.

We strive to make a magazine and website that are not afraid to be visually led and arresting – have beautiful photography, amazing fashion and great, informal interviews with actors, designers and friends – and for that to be something to celebrate and revel in.

Our emphatic definition of the season is a joyously curated vision of what we love. No filler news pieces or fluff articles, just pure and bold statements. We are read by taste-making men in their twenties, thirties and forties who love fashion and culture, and want to be excited by it again.

Our approach to fashion is celebratory and zealous. Embracing the styling, foregrounding the clothes.

 

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