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Please contact email@example.com if you would like to work with us. It's really simple to do and we will tailor make a bespoke package for you, to fit in with your business needs.
Tel:+44 (0)207 193 5966
Boutiquemags.com is a trading name of WhiteCirc Ltd
Company Registration No: 07358303. Registered Office: 6 Johnson House, Adelaide Road, Primrose Hill, London, NW3 3PS, United Kingdom
In 1992, Elein Fleiss and Olivier Zahm started the magazine Purple Prose as a reaction against the superficial glamour of the 1980’s; much as a part of the global counterculture at the time, inspired by magazines like Interview, Ray Gun, Nova, and Helmut Newton’s Illustrated, but with the aesthetics of what usually is referred to as anti-fashion. Based on their personal interests and views; Purple was, and in a sense still is, made much in the same spirit of the fanzine. The magazine quickly became associated with the "realism" of the new fashion photography of the 1990’s, with names like Juergen Teller, Terry Richardson, Wolfgang Tillmans, and Mario Sorrenti. Purple Fashion magazine is high quality, chunky and seriously good, published in France, printed in both English and French.
25th Anniversary Edition
Twenty-five years already! It went so fast! When I created Purple with Elein Fleiss and a group of artists in Paris in 1992, starting a magazine was not an option: we had to do it, no matter what! With no money, using a home computer, a Macintosh 512K, we stayed up late at night, squatting a friend’s gallery to use the computers and printer… The urgency was to shape our lives, to do it for us and an emerging generation coming after one that seemed so much more powerful: the ’80s.
My generation earned worldwide success, so we don’t need a magazine anymore. It’s been years now that younger generations don’t use magazines to express themselves — at least not the way we did back in 1992. Social media now generally satisfy the need for images, contacts, and creativity. Publishing a magazine has become so expensive… An actual print object like Purple is a luxury item, which is why new alternative magazines don’t last more than a few years, are often bought, or simply disappear.
Doing a luxury magazine today is one of the paradoxes of the Instagram era, when such things cost nothing… A magazine is not an ego trip… It’s a collective work by a group of creative people who believe in the artistic value of the print media and share a similar vision. (Thanks to all of them!) Every image, every single text, the choice of paper, the layout, even the choice of typefaces matters. Everything matters… Purple is made to last. Purple is made to capture a moment every season… In this period of global Internet obsession and digital amnesia, I think that means something.
— OLIVIER ZAHM