G-Shock by Adam Craniotes

G-Shock by Adam Craniotes

Synopsis: 
Celebrating the iconic G-SHOCK, this book delves into the story of a revolutionary watch that has become a symbol of resilience, functionality, and style. With forty years of innovation and cultural significance, G-SHOCK has earned a global cult following, worn by enthusiasts and icons in fashion, sports, music, and pop culture.

• Key Selling Points:
  G-SHOCK’s collaborations with renowned brands and personalities—such as BAPE, The Hundreds, John Mayer, Kid Cudi, and Kith—have made its designs must-have collectibles for devoted fans. 
• This versatile watch appeals to a broad audience, from outdoor adventurers and athletes to skaters, surfers, and breakdancers.

Full Description:
Born in an era when watches were delicate instruments, G-SHOCK emerged from the ambitious vision of engineer Kikuo Ibe, who aimed to create “a watch that doesn’t break even when dropped.” After forming Project Team Tough in 1981 and enduring over two years of rigorous development with 200 prototypes, the unbreakable and shock-resistant G-SHOCK was finally realized.

This comprehensive volume chronicles the journey, innovation, and cultural impact of G-SHOCK over four decades. Featuring the watch’s history, behind-the-scenes insights from its Japanese headquarters, and stories from passionate collectors, the book celebrates the indelible mark G-SHOCK has made in sports, design, music, and fashion.

Readers will explore G-SHOCK’s numerous collaborations with iconic figures and brands, including pro-surfer Gabe Kling, musician Kid Cudi, artist Takashi Murakami, and labels like Supreme, Maison Margiela, and Stüssy. With interviews, vintage advertisements, and exclusive photography, the book captures the essence of the watch’s "Absolute Toughness" and its enduring appeal.

A must-have for watch enthusiasts and design lovers, this book is a testament to G-SHOCK’s legacy as a pioneer in both function and style.

Publication Date: 26/09/2023

Price/Format: £50 | Hardback

Trim Size/Extent: 234 x 311 mm | 256pp

Illustrations: 175 COLOR ILLUSTRATIONS

THEMA: AKT The Arts

Readership: G

Age Range:

Author Info:

Adam Craniotes is the editor-at-large of Revolution Magazine

USA, the leading watch enthusiast lifestyle publication, and co-

founder of RedBar Group, the official organization and

international collective of watch collectors.

Tom Sachs is an American contemporary artist and G-SHOCK

collaborator.

UK Cover Price: £50